To promote Sweetheart Magazine on social media in order to elevate the brand’s presence online, the platform of TikTok would be a crucial way of marketing. The platform has the ability to provide visual, interactive and informational short form content ideal for beauty focused subject matter as proven by the extensive beauty community already established on the app. With different abilities, price points and interests the magazine would be able to communicate with different audiences with the focused interest of beauty at the forefront, a key component of the magazines identity. Features such as the comment section, q&a and TikTok shop further provide both the app and the magazine the opportunity to expand content and link creators, audiences and brands to create a holistic experience.
The demographic of users on TikTok fall in line with the target audience of the magazine of people aged 12-35+ reaching new generation consumers and former established groups. With the movement of the intense beauty community from YouTube to TikToks easily reachable content, the magazines adoption of the site would help to build easy to reach, easy to understand content personal to viewers.
Through the use of the platform, the magazine would be able to promote and reach the community of the hyper-feminine with popular get ready with me videos (grwm). Featuring content of everyday people as well as influencers, individuals would be able to showcase their interests, routines and activities and how the community who embrace the lifestyle incorporates the movement day to day. Grwm videos, already prevalent on multiple platforms, are thus a fitting form of content as it provides real people living their authentic lives, shining a light on personal and private beauty processes done by many.
Proven to be a popular style of content as seen by Vogue featuring the beauty routines of celebrities on YouTube and shorts done by Dazed Beauty with Instagram reels, magazines providing a beauty community is a ideal way of boosting and connecting content. Therefore by capitalising on the platform of TikTok, Sweetheart Magzine would be able to use the directly targeted demographic with hashtags, focused content and links to TikTok shop to showcase real stories and real routines.