Exploring the expression of not only femininity as a whole, but hyper femininity, looking into the adoption of exaggerated gender stereotypes. Focusing on the reasons for the lifestyle, and the downfalls of optionally adhering to societies standards. Including changes to physical appearance and personality traits to align with traditionally classified feminine expectations and analysing why people have embraced the qualities opposed to rejecting them. Found in music, fashion aesthetics, film and advertising, the exaggeration of the gender stereotype has become clear leading to a aesthetic of its own, producing a independent lifestyle.